Starting December 1st, music blogs will now have to disclose if their are being run on payola schemes similar to what we see on the radio, specifically z100 in new york, or get fined up to $11,000. I am trying to figure out which large music blogs this could influence, and the only two I came up with is stereogum and pitchfork. Here is some of the exact wording, "the post of a blogger who receives cash or in-kind payment to review a product is considered an endorsement." Now, I don't think this means much to the music blogs because they are still going to love to post about the most obscure act they can find, so they can go around saying they found them first. But then again, we may not ever see the blog buzz surround a band, such as MGMT or Vampire Weekend, again.
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